Privacy Policy

RoofAndSolarReviews.com ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at roofandsolarreviews.com and use our services. Please read this policy carefully. If you disagree with its terms, please discontinue use of the site.

1. Information We Collect

Information You Provide Directly

When you use our lead capture forms or other interactive features, we collect:

• Contact information: Full name, email address, phone number, and home address (street, city, state, zip code)
• Property information: Roof age and condition, home ownership status, estimated square footage, current monthly electric bill, and interest in specific services (roof replacement, solar installation, or both)
• Preferences: Preferred contact method, project timeline, and financing preferences
• Consent records: Records of your agreement to be contacted and the date/time of that consent

Information Collected Automatically

When you visit our site, we automatically collect:

• Device information: IP address, browser type and version, operating system, device type
• Usage information: Pages viewed, time spent on pages, links clicked, referring URL, exit page
• Location information: General geographic location derived from your IP address (state/region level)
• Cookie data: See our Cookie Usage section below

2. How We Use Your Information

Primary Purpose: Connecting You with Service Providers

The primary purpose of collecting your information through our lead capture forms is to connect you with recommended solar and roofing service providers. Specifically:

• When you submit a lead form on our site, your contact and property information is shared with Evergreen Solar Corporation, our primary recommended service provider, who will contact you to schedule a free consultation.
• By submitting our form, you are expressly consenting to be contacted by Evergreen Solar Corporation via phone, email, or text message, including through automated dialing systems, regarding their roof and solar services.
• This contact may include follow-up calls, emails, and text messages even if your number is on a state or federal do-not-call registry.

Secondary Uses

We also use collected information to:

• Improve our website content, user experience, and service recommendations
• Analyze usage patterns to understand what information homeowners find most useful
• Send you informational emails about solar incentives, guides, and resources (with your consent — you may opt out at any time)
• Comply with legal obligations and enforce our Terms of Service

3. How We Share Your Information

We do not sell your personal information to third parties. We share information in the following circumstances:

• Service Providers (Evergreen Solar): As described above, form submission data is shared with Evergreen Solar Corporation for the purpose of scheduling your free consultation.
• Analytics Providers: We share anonymized usage data with Google Analytics and Microsoft Clarity for website analytics purposes. These providers cannot identify you individually from this data.
• Legal Requirements: We may disclose information when required by law, court order, or government authority.
• Business Transfers: If we are acquired by or merged with another company, your information may be transferred as part of that transaction.

4. Cookie Usage

We use cookies and similar tracking technologies to improve your experience on our site:

• Essential Cookies: Required for basic site functionality. Cannot be disabled.
• Analytics Cookies (Google Analytics): Help us understand how visitors use our site by collecting anonymized usage data. You can opt out via Google's opt-out tools or by adjusting your browser settings.
• Tag Manager (Google Tag Manager): Manages the deployment of tracking scripts on our site.
• Session Recording (Microsoft Clarity): Records anonymized session heatmaps and scroll behavior to help us improve page design. Clarity does not capture personally identifiable information.

You can control cookie settings through your browser preferences. Disabling cookies may affect some site functionality.

5. Third-Party Services

Our website uses the following third-party services that may collect information:

• Google Analytics 4: Web analytics — Google Privacy Policy
• Google Tag Manager: Tag management — Google Privacy Policy
• Microsoft Clarity: Session analytics — Microsoft Privacy Statement

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include HTTPS encryption for data transmission and access controls for stored data. However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as necessary to fulfill the purposes described in this policy, typically for 3–5 years following your last interaction with our site. Lead data shared with Evergreen Solar is subject to their own retention policies.

8. Your Rights

Data Deletion Requests

You may request deletion of your personal information by emailing us at info@roofandsolarreviews.com. We will respond within 30 days. Note that deletion from our records does not automatically delete data already shared with Evergreen Solar — please contact them directly for deletion of their records.

Opt-Out of Marketing

To opt out of marketing emails from us, use the unsubscribe link in any email we send you or contact us at info@roofandsolarreviews.com. To opt out of contact by Evergreen Solar, contact them directly.

9. California Residents — CCPA Notice

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information:

• Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You may request deletion of personal information we have collected, subject to certain exceptions.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
• Do Not Sell: We do not sell personal information as defined under CCPA.

To exercise your California privacy rights, email us at info@roofandsolarreviews.com with the subject line "California Privacy Rights Request."

10. Children's Privacy

Our site is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has submitted information to us, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by posting the new policy on this page with an updated effective date. Continued use of our site after changes are posted constitutes your acceptance of the revised policy.

12. Contact Us

For privacy inquiries, data requests, or concerns about this policy, contact us at:

See also: Terms of Service | Advertising Disclosure